Most customers leave the dealership happy or very satisfied with the experience they had with the sales and/or service department. Problem is, most dealers don't have a simple way for their customers to share that goodwill with their friends and neighbors shopping for vehicles online.

When asked, customers have said that the vehicle price and professionalism of the sales staff were just about even in importance. 72% said they were likely to use a dealership review site and 58% said they would post comments on a dealership review site. This means auto retailers clearly need to be at the top of their game and offer great professional service.

While there are no shortcuts to "instant brand and reputation building" companies offering great service must be more visible to online auto shoppers. CarFolks.com, a new dealer advocate network helps consumers find the best dealers in the market, based on the opinions of consumers who have interacted with those dealerships.

CarFolks is truly one of those programs where you will get out substantially more than you put in. Call us today to start building your “word-of-mouth” advertising program and putting your customers' goodwill to work for you.